Campaign Overview 

BRAND PARTNERSHIP

 

Brand partnership with Glossybox
 

I originated and executed a partnership with Glossybox who (for free) featured a sampler of Wilde Like Me in every subscriber box in June. This was crucial to drive early awareness and reach the target demographic where there are already spending their time.


 

BRAND PARTNERSHIP

 

Brand partnership with Be At One 
 

I devised and developed a partnership with Be At One cocktail bars who have created a ‘Wilde Like Me’ cocktail to celebrate publication. It will be a permanent fixture on their menu. It was heavily promoted across their 35 bars with publication day offers including a re-skin of the Be At One app to the book jacket. 


 

PERSONAL MAGAZINE DESK DROP

SUNDAY TIMES #1 BESTSELLER

TRADE PRESS COVERAGE
 

The Bookseller, acquisition announcement
BookBrunch, acquisition announcement
The Bookseller, ‘new titles: fiction’ inclusion

The Bookseller, fiction chart #1, #2 and #8

NATIONAL PRINT COVERAGE

Newspapers

The Sunday Times Style, feature on book in Scarlett Curtis’s column

The Irish Examiner, included Wilde Like Me in the ‘100 Hot List’
The Sun, Fabulous magazine, review

The Irish Times, review 

Magazine reviews

Bella magazine
Marie Claire, one of thirty influential women 
Cosmopolitan, Louise featured in ‘Youtuber Cheat Sheet: female internet whizzes you should know’  

OK magazine, review

Look magazine instagram Q&A

Stylist magazine, competition

Shout, congrats to Louise on the book

Psychologies magazine, win tickets to Louise’s event at the Henley Festival

 

BROADCAST
 

Good Morning Britain, Today, interview

BBC Radio 1, Scott Mills Show, Innuendo Bingo
BBC Radio Northampton, Bernie Keith Show

EVENTS

Marie Claire, @workLive conference

Cosmopolitan, Self Made Summit

The Sun, Girls Night In event with Lynsey Kelk and Paige Toon

Henley Literary Festival

Cheltenham Literature Festival

Launch party at Be At One, London
Signing at Waterstones Milton Keynes
Waterstones Birmingham / The Glee Club
Waterstones Glasgow Sauchiehall Street
Waterstones Edinburgh West End
Waterstones Bristol Galleries
Waterstones Manchester Deansgate
Waterstones Nottingham

REGIONAL
 

Halesowen Chronicle, Birmingham Mail, Evening Gazette, Daily Post (Wales), Derby Telegraph, Burton Mail, Coventry Telegraph, Edinburgh Evening News, Dundee Courier.

ONLINE

The Sunday Times online, feature on book in Scarlett Curtis’s column

Marie Claire, Louise has written a dating do’s and don’ts (for single mums)

Mumsnet, video Q&A

TheIrishTimes online, review 

Hello magazine, Giovanna Fletcher column mentions Wilde Like Me and launch party

Cosmopolitan.com, Self made summit news

Pointless Blog, Alfie Deyes on YouTube does a shout out for Wilde Like Me

Zoella, sharing her copy of Wilde Like Me on Insta-stories

Thesun.co.uk, reader competition to win Wilde Like Me

Hearst.co.uk, Self Made Summit news

Emerald Street, giveaway

We The Unicorns, publication announcement

Fashion Insight online, mention of Louise’s involvement in the Cosmo Self Made Summit

Bloomeration, title reveal announcement

Teneighty magazine, cover reveal

Celeb Mix, YouTuber of the week

Reading Away The Days, review

Beauty Geek, blogger reveals what’s in her June Glossybox

NYC Talon, Top 15 Summer Beach Reads

Rosy Sparkles, You Tube review

Echoes in an Empty Room, review

Snazzy Books, review

Chick Lit Club, review

YouTube, Wild for Wilde video from preview party

Janay Brazier, youtube review 

Shout at Me, YouTube haul mention

The Bookbag, review

TubeFilter, announcement of Wilde Like Me as a #1 bestseller 

 

The Lunda May Blog, review

GingerSnapps Blog, review

Katie Snyder, review

V Family Fun, reviewSophie Massey, YouTube review

United by Pop, Wilde Like Me as #1 announcement

MTV.co.uk, inclusion in ‘35 hottest beach reads’ round up

We Heart Writing, guest post on blogging tips 

Birds and Lilies, review

Beauty, Baby and Me, review

Forty and Fantastic, review

Ali Brille, review

Cardiff Mummy Says, review

Cosmochicklitan, review

The Live Better Project, review

That Thing She Reads, review

ComicBuzz.com, review- 10/10 

That Thing She Reads, review

We Love Pop, ICYMI feature

’The Sun, Fabulous Night In

SoGlos, 14 of the best books this year

Echoes in an Empty Room, review

A Cup of Wittea, review

Debra’s Book Cafe, review

Everything But the Kitchen Sink, review

Daniel Bird Writes, review

Louise Chatters, review

Dream in Lace, review

Forty and Fantastic, review

Write Like No-ones Watching, review

Unwrapped Dreams, review

Zebra Lips Blog, review

Flower Crowns and Revolutionaries, review

Della Loves Nutella, review        

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